Ecomm News Round-Up | Beat the iOS changes, virtual reality eCommerce & Elon bought Twitter | 29 April 22
Wow, there’s a lot happening in the eComm space right now! We’ve selected the top news you need to know.
Podcast of the Week:
Imagine if someone just handed you a list of every single tool you need to effectively measure the performance of your marketing? Dream no more - this Perpetual Traffic episode is giving it to you!
A Tech Stack To Help You Beat The iOS Changes
Four Ways Elon Musk Might Change Twitter
Elon is set to buy Twitter for a cool (or very hot) $44bn (£35bn). But what does the future hold for Twitter itself?
Here’s What The Internet Is Saying!
Amazon Brings Metaverse To eCommerce With Augmented Rooms
Amazon is ready to transform your online shopping experience with Amazon View — an augmented virtual room that gives the basic layout of your house in 3D.
Metaverse - The Next Phase of eCommerce
Brands plan to invest more in search in the next 12 months
One in six brands plan to increase their paid search advertising budget over the next year. This new report says there is a new persona that brands and marketers need to be aware of: the “workday consumer.”
4 Smart Tactics For Advanced Google Ads Audience Targeting
Check out these four advanced audience targeting tactics for refining your Google Ads Display targeting for better efficiency and ROAS.
Learn The Targeting Tactics
Optimise Your Landing Page to Improve Ads Performance
Meta released their latest White Paper this week - Stick the Landing: How to Optimise Your Destination Page to Improve Ads Performance. Their study of 500 landing page experiences shows how to improve conversion rates and offers a free evaluation scorecard.
Creating A Test + Learn Company Culture
With new technology and ever-shifting consumer behaviours, marketers need to be agile and prepared to constantly experiment. This culture of experimentation can help grow your business and is a critical part of any successful digital marketing transformation.
Google Shares How To Build A Test + Learn Culture
If you need help keeping ahead of the eComm marketing game and accelerate your business growth then you know what to do!
Book a meeting to discuss how Webtopia agency and online programmes can help you scale your eComm store! Email us on hello@webtopia.co
