Ecomm News Round-Up | The Future of Ads | 6 May 22
As you might have guessed from the title, this week there has been a lot of news on the future of ads. Which platforms are growing, which ones are struggling and a new player to the market.
Before you dive in, I will impart some agency wisdom…
Don’t panic
Be strategic
Traditional ad platforms (Meta, Google) aren’t dying and we’re still seeing impressive results for our clients. But we can’t dismiss the up-and-coming big players (TikTok we’re looking at you), which is why this year we expanded our services to include TikTok ads.
If you know your product and audience deeply, then you’ll know what platforms are the best place for your business to advertise. If your audience isn’t on TikTok, don’t go there.
If you’re struggling on your current platforms, read the latest advice from industry experts and test, test, test.
Ok, on to your eComm news for the week!
Podcast of the Week:
Listen to Ralph from the Perpetual Traffic Podcast as a guest on the Meta podcast! He shares how he used Meta to build a business and life and talks about everything from attribution and iOS updates to the biggest fundamental changes in the Meta platform over the years.
Everything You Need To Know From Meta’s Q1 Earnings
The recent Q1 2022 earnings from Meta were not nearly as dramatic as the previous quarter and fears of further decline have proven unwarranted. Nest breaks it all down for us.
Ads Are Coming To YouTube Shorts
Launched at the end of 2020, YouTube shorts are Stories or TikTok style 15 second videos that now average over 30 billion daily views, up more than four times over last year. And now, Google are experimenting with ads on the platform.
How To Prepare For The Google Analytics 4 Migration
Are you ready to shift from Universal Analytics to Google Analytics 4 (GA4)? Social Media Examiner breaks down exactly how Google Analytics is changing, what GA4 is, how to prepare, and how to set proper expectations with your boss or clients for the future of their data.
Read The Article or Watch The Video
Streaming Ad Spend Grew 57% (Reaching $15.2B) In 2021
And the market is set to more than double from 2020 to 2022! Leading this growth is the Connected TV ad market (i.e. streaming sites) which is an indication of the sizable shift away from traditional TV viewing and the advertising opportunities there.
Amazon’s Retail Sales & Shares Fall in Q1
So what does this mean for eCommerce? Apparently a gloomy forecast for other eCommerce stocks. This highlights how difficult the environment has become for big e-commerce brands after their pandemic-driven boom with physical store sales up 17%. No need to panic yet but stay tuned as Shopify, Etsy and Wayfair release their Q1 reports this week.
TikTok Threating Ad Giants?
The latest tech earning reports showed weak ad revenue at Facebook, Google and Amazon. Economic and environmental factors are partly responsible but TikTok’s growing market share is proving to be a challenge. We’re on board with TikTok ads and this might be your sign to join too.
Make Hay While The TikTok Sun Shines
PS. We have a TikTok Ads best practice guide on our blog. Check it out here
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Book a meeting to discuss how Webtopia agency and online programmes can help you scale your eComm store! Email us on hello@webtopia.co
