eComm Weekly Round-Up | Facebook Pages, BFCM Records & TikTok’s Algorithm | 2 December 22
Somehow it’s December already so there’s only a few more eComm news round-ups left this year.
In this week's edition, Shopify breaks BFCM records, Facebook has updated its Pages for businesses and learn how to nail Google’s Performance Max!
Podcast Of The Week:
This week I sat down with Lauren Gregor, founder and CEO of Rent-A-Romper, the LA-based kid's clothing rental brand. Chatting with Lauren was super inspiring - she's a true mission-driven entrepreneur, who has built a brand with a passionate community from the ground up.
How to Leverage Customer Relationships For Sustainable Growth
Updates To Facebook Pages - What You Need To Know:
Facebook’s new access methods, page feeds, updated insights, and layouts, plus new Pages experience introduces several new options for businesses. By learning how to navigate these new elements, you can adapt to Facebook’s business tools and manage your page successfully.
Shopify Merchants Break Black Friday Records:
Shopify announced a record-setting Black Friday with sales of $3.36 billion this year. This marks a 17% increase in sales over Black Friday in 2021!
Understand TikTok’s Algorithm:
Lidia Infante points out that the TikTok algorithm aims to show you content you’ll find interesting while avoiding filter bubbles. It’s the tiny details that can push your content into someone’s feed so find out exactly how to do that below…
Get Started With Google Performance Max:
Google Performance Max is a new campaign type from Google Ads. It’s a major update because it combines machine learning with multiple ad types. Watch the video here to learn how to use it.
Facebook Ads For Fashion Brands:
If you find running Facebook Ads for fashion brands a bit challenging, here is a detailed guide to help your fashion brand succeed.
LinkedIn Launches Native Post Scheduling:
Maximize your on-platform presence with LinkedIn’s native post-scheduling tool which will allow you to schedule posts on the go within the app. This may not be a big change but it will give you reliability when you post.
Streamline Your Social Media Management Process
Don’t forget, the team and I are here to help accelerate your eCommerce business with Facebook, Google, TikTok and Pinterest ads and Klaviyo email marketing.
Let’s chat about your business and goals - email us on hello@webtopia.co
