eComm Weekly Round-Up | Quora Ads, TikTok’s Secret Button & Google’s Scrollend | 3 Feb 23
Wow hasn’t time flown by! With January coming to an end and the start of February, there are plenty of stories to keep you entertained.
This week Walmart challenges Amazon, Michael Pecanek shares his expertise on Quora Ads and Meta’s Certified Company Program.
Let’s dig in…
Walmart Launches B2B Marketplace:
Small to medium businesses like to shop online too, which is why Walmart launched Walmart Business, a dedicated e-commerce site tailored for B2B customers. This could be a big opportunity for brands in B2B and wholesale to break into the SMB retail industry via Walmart’s new marketplace.
How To Avoid Ad Fatigue With Jon Loomer:
My previous podcast guest Jon Loomer points out that it’s difficult to know how to fix ad fatigue because there are multiple factors that impact it. Check out his recent blog post to learn how often you should change up your Facebook ad creative.
Quora Ads:
Michael Pecanek spent $200k on Quora ads and shares what he learned throughout the process. His extensive article has plenty of tips for you to try so that you don’t waste money on Quora advertising.
Tiktok’s Secret Heating Button:
TikTok has been secretly hand-picking specific videos and supercharging their distribution, using a practice known internally as “heating”. The heating feature refers to boosting videos into the For You feed through operation intervention to achieve a certain number of video views.
Meta Launches Company Certified Program Globally:
Meta is launching a Certified Company program that recognizes businesses with expertise in digital advertising. By obtaining Meta certification at an agency level, you’ll show that you’re leading a team of certified Meta experts which can help you get more clients and improve your overall branding.
The Beginning Of Google’s Scrollend:
Google just announced Scrollend, a new JavaScript event for Chrome that fires when a user stops scrolling, allowing you to identify that particular point on your website. This means you could improve your marketing efforts in many ways, like helping you determine where to include sign-up forms or sales copy, which readers to retarget, and more.
That’s all for this week, catch you again next Friday for more eComm news!
