eComm Weekly Round-Up | Twitter's Campaign Planner, Facebook Groups & Influencer Marketing | 4 November
Ok so it’s November already… This year has flown by and we are well into Q4 so I hope your advertising is really kicking off for the last two months of the year!
Lots of news to share this week. The Elon/Twitter saga is fascinating to watch, Facebook is putting more focus into groups (if you’re not part of mine, join it here) and TikTok has released a holiday marketing guide.
Podcast Of The Week:
Listen to my conversation with my good friend and marketing expert, Matt Johnson.This was a really relaxed chat about what Matt is seeing in the performance creative space - as well as some really interesting musings about a completely different way to approach eCommerce Marketing.
7 Ways To Shake Up Your Video Ad And Creative Strategy To Win At eCommerce
It happened… Elon Musk Bought Twitter
I went back into the eComm news archives and found our first stories about Elon’s Twitter takeover way back in April! After all the drama, Elon Musk now owns Twitter and more drama is kicking off. He’s dissolved the Board, trolls have bombed the platform with hate speech to test moderation boundaries, he may be laying off huge amounts of staff, US Security is worried about the Saudi Arabian investment and he wants to charge for the blue tick!
TikTok’s 17 Page Holiday Marketing Guide:
TikTok has launched a new guide, which provides an overview of key engagement stats around seasonal events, insights into when critical engagement points occur within each relevant period, checklists for planning, explainers on TikTok’s various ad options, and more.
Include TikTok Into Your Holiday Plan
Snapchat’s Unique Audience Is Hard To Reach Elsewhere:
Reaching over 600 million people globally, it’s no secret that Snapchat is one of the world’s most popular platforms. But who’s on it and what demographics you can target to reach this unique type of audience?
Twitter’s Campaign Planner:
The Campaign Planner is now available in 18 markets and Twitter have also added the ability to forecast your campaigns with the Video Views objective (previously, only the Reach objective was supported). Additionally, you can now use Campaign Planner to forecast Reach campaigns within the Replies placement.
How To Create A Video Content Strategy:
The Social Media Examiner have come up with six points to help you create a video content strategy to serve your marketing goals. If you put in the time to understand your audience and their content needs, you’ll reap the benefits in brand exposure, followers, and conversions.
Produce Effective Video Content
Facebook Groups Get New Features:
Meta are now adding more options for people to connect over shared interests, including Reels in Facebook Groups and updates to your Group profile. Meta are also testing a new way to highlight top contributing members and adding a new daily summary of actions in Admin Assist.
Free Report: The Ultimate Guide to Influencer Marketing
Hubspot have created this awesome guide to help businesses find and pay influencers, set up campaigns, consider affiliate programs, and share some common challenges marketers run into during the process, as well as how to mitigate them.
Also, this article on the rise of metaverse fashion is very interesting. It seems wild, but this is predicted to be a big part of the online fashion industry. Virtual eComm… what are your thoughts?
Don’t forget, the team and I are here to help accelerate your eCommerce business with Facebook, Google, TikTok and Pinterest ads and Klaviyo email marketing.
Let’s chat about your business and goals - email us on hello@webtopia.co
