eComm Weekly Round-up | Klarna's Creator Features, Apple Ad Placements & The Dark Funnel | 28 October
It’s a real mixed lolly bag (as we say in NZ!) this week 🍬
Klarna joins the creator economy, KPMG reports on the holiday economy and we give you two new advertising opportunities to explore - audio ads and Dark Funnels (NOT to be confused with the dark web!).
Enjoy! I’m off to figure out Webtopia’s Dark Funnel…
Podcast Of The Week:
Ad Spend talks audio ads in this episode and brought in an expert to cover everything you need to know. Jeromy Sonne is founder of Decibel, where he helps brands publish audio ads on Spotify, Podcasts, and Digital Radio.
Audio Ads Are Your Brands Next Big Opportunity
Klarna Launches Creator Features and Shoppable Video:
The Buy Now, Pay Later platform has now launched a new Klarna Creator app for retailers and influencers to collaborate on brand campaigns and to track earnings, performance and sales.
Consumers Creating Same Holiday Magic With Less:
KPMG polled more than 1,000 consumers across the United States to learn about expected consumer spending and shopping habits, and holiday gathering and travel plans. What you will find, might surprise you!
Elon Musk Wanting To Lay off 75% Of Twitter Staff:
Musk plans to purge 75% of Twitter’s workforce, or around 5,600 employees. If Musk’s vision for a much leaner platform comes to fruition, Twitter would be forced to operate with a sliver of its current staff.
Breakdown of Klaviyo’s BFCM Report:
Tracey Wallace broke down Klaviyo’s BFCM Report about how U.S. consumers plan to shop this holiday season. Tracey found 13 different demographics and organised the top takeaways from each.
Understand Your Consumer's Behaviour
How To Navigate & Attract New Leads In The Dark Funnel:
The Dark Funnel… sounds a bit dodgy but it’s actually just the different places where buyers engage and make decisions that aren't directly tracked in a marketing funnel. Think word of mouth, online communities, events and online content like videos and podcasts. It is crucial for you to understand this hidden traffic and use it to your advantage.
Navigate & Attract New Leads in The Dark Funnel
Two New Apple Ad Placements:
You may have already seen this on the App store but Apple have now launched app-related ads that appear in the App Store's main Today tab and in a "You Might Also Like" section at the bottom of individual app listings.
Apple Expands Their Ad Servings
Don’t forget, the team and I are here to help accelerate your eCommerce business with Facebook, Google, TikTok and Pinterest ads and Klaviyo email marketing.
Let’s chat about your business and goals - email us on hello@webtopia.co
