Ecomm News Round-Up | Will Elon Musk change Twitter? | 8 April 22
It’s that time again… Your inside scoop on the biggest eCommerce news around the world this week!
Today we’re covering all bases - Google, Facebook, TikTok and email marketing. There’s insights, new data and a splash of controversy!
Podcast of the Week:
It’s an Ask Me Anything episode on the Unofficial Shopify Podcast and they dive into exactly what’s working in 2022! Google Analytics, SEO, eComm strategies and the new Meta Shops.
AMA What Successful Brands Are Doing Differently In 2022
Elon Musk joins Twitter's Board of Directors
The Tesla CEO is now Twitter’s biggest stakeholder with a 9.2% stake in the company. So what is he looking to change and what will his influence mean for Twitter, and for the digital marketing landscape as a whole?
Google Starts Testing Privacy Sandbox Ad Technology
Google has announced that the first round of testing is here for its crucial Privacy Sandbox initiative. Developers will gain access to Privacy Sandbox’s newest measurement proposals: Topics, FLEDGE and Attribution Reporting.
Our with the FLoC, in with the Sandbox
How Apple iOS 15 is Impacting Email Marketers
Did the data privacy changes kill email marketing? This survey of 300 email marketers shares how iOS 15 and GDPR changes have affected their marketing strategies and the steps they took to adapt.
The Impact of Data Privacy Changes
Is Facebook’s Targeting Accurate?
A new study has found that Facebook's Interest Targeting is inaccurate around 30% of the time. A team from North Carolina State University conducted the study to examine the specific performance of Facebook’s interest tracking, and how it allocates behaviours and topics to each user.
What Does This Mean For Advertisers?
Free Webinar: Google Performance Max
Join this free webinar happening on Thursday 14 April and let these paid search experts show you 3 ways Google Performance Max campaigns can boost paid search and deliver real business results.
Facebook Campaigns To Turn Public Against TikTok
Yes, there’s more controversy for Facebook in the news! It was revealed last week that Facebook parent company Meta is paying one of the biggest Republican consulting firms in America to orchestrate a nationwide campaign seeking to turn the public against TikTok.
That’s the news this week to help you stay on top of the eComm game.
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