eComm News Round-Up | Fix ad performance, Google's organic advertising & write copy that sells | 8 July 22
Ok, this eComm news is STACKED!
Three of these news bites have 2 articles each attached to them but it’s all so good that I couldn’t leave anything out.
With that said, I’ll let you get straight into it…
Podcast of the Week:
For the third week in a row, I’m a guest on an awesome eComm podcast. I joined Jason Swenk on The Smart Agency Master Class podcast to talk about the key hires you need to make as a CEO to get out of the daily operations of your business.
4 Key Agency Hires To Get You Out Of Daily Operations
Fix Facebook Ad Performance In 24hrs
It’s no secret I love Depesh Mandalia’s content and he’s written an epic blog about using the AIDA model in your ad copy to call out your prospects in your ads when using broad targeting (which is the only way to go these days).
TikTok Shop Sneak Peek
We’ve been sharing the announcements about TikTok developing in App shopping for a while now but we’re finally seeing the tests of what it could look like. It’s definitely similar to Instagram’s shop tab and there’s no news on when it will be available to all users.
Google’s Organic Product Grid
You know how when you search for a product on Google and product images from different companies appear at the top? Well Google has confirmed this is all organic and encouraged product businesses to dig into their ecommerce site guidance to make the most of it!
Get The Story + Google Site Guidance
VIDEO: Write Copy That Sells In A Post-Pandemic World
This is technically a podcast but not our podcast of the week so I’m sharing it as a video! Learn a framework for writing persuasive copy that delivers results in today’s climate and discover a method to fine-tune your copy so you hit just the right tone.
Instagram Wants To Make All Videos Reels?
Not much is known about this… As of June 30, Instagram has been testing this idea by turning all videos into Reels for select users. A recent Facebook memo has said they want to monetise Reels “as soon as possible” and improve the Discovery tab plus we all know they’re trying to compete with TikTok. To us, more Reels + monetising them = advertiser opportunities!
Blow Up (In A Good Way) On TikTok
This Twitter thread shares three steps to scale up your TikTok account with the help of a VA but this can also be done by you or anyone in your marketing team. All you need is analysis, trend spotting and comment responses.
Ps. Will Twitter Threads be a thing of the past? Twitter has just launched long form Notes
Congrats, you made it to the end! This week was a perfect blend of Meta, Google, TikTok and copywriting but if there’s any platforms or content you’d like Webtopia to focus on in future eComm news, just send us an email at hello@webtopia.co and let us know!
