eComm News Round-Up | New monetisation tools, fix your Facebook ads & Shopify's product drop | 1 July 22
Welcome to another eComm News party!
There was a lot in the eCommverse (should we make that a thing?) this week but I’ve filtered it down to the 6 most important stories along with the best podcast I’ve listened to.
If there was a theme this week, it’s tools.
Many of the platforms have announced new tools (or their plans for them) to make marketing and making money easier for businesses and advertising. Now they’re the type of tools we like!
Let’s get into it…
Podcast of the Week:
I was humbled to be invited on one of my favourite podcasts - eCommerce Influence! We talk about big ideas for acquisition and retention marketing, if Facebook is still a viable growth channel with smaller marketing budgets and a successful marketing mix for early-stage 6-figure eComm brands.
Paid Social Strategy: What’s Working Right Now
Facebook and Instagram Are Getting New Monetisation Tools
Meta has announced that they’re rolling out more ways for creators to make money on Facebook and Instagram, and is also expanding some of its current monetization tools to more creators.
Forecast Your Campaigns On Twitter
Last week, Twitter announced the launch of Campaign Planner, a tool that allows advertisers to forecast estimated results before they launch the campaign. With data like forecasted reach, impressions, average frequency, CPM and budget, Twitter is really upping its attractiveness to marketers!
Shopify Releases 100+ New Products - In One Go!
Welcome to the new era of commerce (according to Shopify). They’re powering a radically different model of commerce: Connect to Consumer (C2C). If you’re using Shopify, you need to watch this video and make the most of their 2022 features and products!
Shopping & Dropping Like It’s Hot
While we’re on Shopify products, we also just discovered their Planet App for carbon neutral shipping. Supporting sustainable brands is at our core so we’re on board with this!
How To Fix Poorly Performing Facebook Ads
This is a super helpful guide by Social Media Examiner about what to do when your Facebook ads are underperforming as their costs climb. Learn how to identify, refresh and test.
TikTok Is Targeting Advertising + Shopping
At a company event at the 2022 Cannes Lions International Festival of Creativity, TikTok made two announcements - they’re aiming for millions of advertisers on the platform (despite privacy laws) and they’re expanding their live shopping functionality.
That’s A Win-Win For eCommerce
Klaviyo Launches Klaviyo One
We are big fans of Klaviyo and believe it’s the best eComm email marketing platform out there. We even offer Klaviyo email marketing as part of our services! Klaviyo One is a new tier of Klaviyo, built specifically for larger brands with features that support you at scale.
Ready to take off into the eComm stratosphere? 🚀 Email hello@webtopia.co to book a free call with me or the team. We can chat all things Facebook, Google, TikTok and Pinterest ads, and Klaviyo email marketing.
