eComm Weekly Round-Up | Meta’s VSR, Netflix Ad Tier & TikTok Teams Up With IMDB | 13 Jan 23
Wow, time is seriously flying… how are we almost halfway through the first month of 2023!
This week we have some big updates such as Google’s phase-out of audiences, Netflix ads seemingly doing well plus Meta releasing targeting technology to distribute ads.
Here we go…
VRS - Meta’s New Targeting Technology:
Over the past year, Meta have worked with the Department of Justice to develop new technology to help distribute ads in a more equitable way on their apps. This VRS (Variance Reduction System) monitors housing, credit, and employment ads and restricts specification of age, gender, postcode, and other discriminatory indicators on these campaigns.
Watch Meta’s Ad Fairness Video To See How It Works
BigCommerce Joins Forces With Microsoft:
The collaboration should help BigCommerce merchants directly integrate their stores with the Microsoft Ads Network and “reach highly motivated buyers.” The new launch will include a marketplace where you can sync all product catalogs with Microsoft’s Merchant Center and create, manage, and track shopping campaigns without leaving BigCommerce.
Netflix States Ad Tier Is Doing Well:
Despite challenges and a rocky start, Netflix shares that they have been happy with the debut selection of advertisers and their diversity. Going forward, Netflix aims to do more than just run typical ads, including things like dynamic insertion of ads near moments that are relevant to marketers, and single-show sponsorships.
Google’s Phase Out Of ‘Similar Audiences’:
This feature which is also known as the look-a-like audiences will stop generating new segments starting May 2023 and in August 2023, will remove similar segments from all ad groups/campaigns.
Preparation For A Cookieless World
TikTok Licensing Data From IMDB:
TikTok is licensing data from IMDb to power a new feature that will make it easier for users to search for content related to a specific film or TV title and see relevant data about the work- such as its cast and release date on a dedicated, in-app page.
Build A Brand On Instagram That Stands Out:
It’s easy to overlook your brand’s profile and jump right into creating content. But building a recognizable brand on Instagram starts with setting up an exceptional profile. Check out this guide that will highlight how you can attract followers who become raving customers and tell others about you.
Hope you enjoyed this week’s eComm round-up and I will catch you next week
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