eComm News Round-Up | Amazon Ads Take The Lead, Instagram Reels & Google’s Privacy Changes | 16 September 22
Welcome back to another weekly round-up of eComm updates!
If you’re needing help with your ads or strategies then look no further. In this edition, I have found some fantastic guides to get you started with your creative campaigns.
Managing Multiple Ad Channels From Microsoft Ads’ Dashboard:
Time is money and so Microsoft enhanced their Smart Campaigns to save you time and reduce the stress of promoting your business online. The Multi-platform feature is built to help you connect with customers across leading advertising and social media platforms.
Amazon Ads Top Engagement Ranking:
An interesting stat to observe…consumers view ads on Amazon as more relevant and engaging than those on other leading digital media platforms. Read the below article for more.
Amazon Takes The Lead From TikTok
Breakdown Of Creative Scripts and Briefs for Creators:
This thread contains three video parts where Jakub Szunyogh demonstrates how he writes creative scripts and briefs for creators.
Instagram Scales Back In-Stream Shopping Elements
Instagram is planning to drastically scale back its shopping features which is evident as they shift their focus of their eCommerce efforts to those that directly drive advertising.
Rethink Your Facebook And Instagram Ad Strategy:
Discover how to align your Facebook and Instagram ad strategy with Meta’s algorithms for better campaign results with this in depth guide. Social media advertising is an essential for eCommerce, however, paid social is now slowly taking over organic.
How To Restructure Your Campaign
Instagram Reels Strategy Guide:
With reels becoming the future of video storytelling on Instagram, Meta has released a basic strategy guide to help you build effective reels ads.
Integrate Reels Into Your Creative Strategy
Google Analytics Makes Privacy Changes:
Google announced that Universal Analytics would start showing fewer paid search queries from Google Ads. It appears that any paid search queries with less than 30 clicks/users are no longer available in Google Analytics.
Don’t forget, the team and I are here to help accelerate your eCommerce business with Facebook, Google, TikTok and Pinterest ads and Klaviyo email marketing.
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