eComm News Round-Up | Pixel-Less Campaigns, Netflix Ads & Mark Zuckerberg | 9 September 22
Happy Friday!
I hope you’ve had a great week in eComm.
This week, we have plenty of podcasts and videos for you to get your ears and eyes one, plus ways in which you can have greater control over your ads.
Let’s dive into it…
Podcast of the Week:
Special Guest Stephen Duke, Head Of Marketing at Wayflyer joins me to discuss how you can fund your growth of your eComm brand.
Finance or Investment - How to Fund the Growth of Your Ecomm brand
Succeeding With A Pixel-Less Campaign:
A Google Ads expert, Facebook Ads expert, and YouTube Ads expert meet in a bar… But this is no joke - three brilliant digital marketers come together to talk about how a Pixel-less campaign gives them greater visibility, control, and autonomy over ads while building a strong audience.
Watch 59 Minutes Of Advertising Wizardry
The Joe Rogan Experience With Mark Zuckerberg
Rogan and Zuckerberg are both controversial people but this very long (3hr!) conversation is worth a listen. They talk about virtual reality, social media censorship, and American politics, and Mark actually sounds like a real human which might be a first!
Get A Glimpse Into Mark’s Mind
Netflix Ads Are Coming In Hot:
Netflix is set to launch a cheaper ad-supported subscription tier at the start of November, bringing the date forward from 2023 to get ahead of Disney+. It won’t be cheap though! Apparently, they plan to charge advertisers around $65 per 1000 views, with a cap of $20M per ad. Users can expect 4 minutes of ads per 1 hour of viewing.
David Foggarty Shares How He Broke A Multi-Million Dollar Business:
The founder of The Oodie shares his story about his big failures with his weighted blanket business and the lessons he learned. In this Twitter thread, He shares the challenges behind growing too fast and not having a plan to support your business when it scales.
5 Effective Twitter Ad Combinations:
Twitter has analysed over 350 brand studies containing around 7,000 unique promoted Ads to determine the most effective combinations of formats. The combinations found most effective will help businesses either: build brand awareness, boost purchase intent, or increase brand favorability.
Instagram’s Content Performance:
Stuck on what type of content to post on Instagram? Look no further. Since August, all new video posts under 15 minutes are now shared as reels and it is now evident that Instagram are now prioritising their reach and engagement.
Google Updates Smart Bidding Conversion Rule:
Another week, another Google update! Just in time for the holiday season, Google rolls out better control over Smart Bidding with new levers to value store visits and store sales.
Optimise Results To Achieve Your Business Goals
Don’t forget, the team and I are here to help accelerate your eCommerce business with Facebook, Google, TikTok and Pinterest ads and Klaviyo email marketing.
Let’s chat about your business and goals - email us on hello@webtopia.co
