eComm News Round-Up | Amazon’s Email Marketing, Google Ad Extensions & TikTok Audio Memes | 23 September 22
I hope you’ve had a great week in your eComm biz. If you’re not gearing up for Black Friday and the holiday season yet, this is your prod to get planning!
This week we’re giving a lot of love to Google and even if you’re not running Google Ads, there’s a helpful video on improving your website presence in regular search.
And if you want to be one of the best DTC brands running ads, there’s 20 things you need to do (according to Nigel).
Happy reading…
Podcast of the week:
You know those viral TikTok sounds or voiceover? There’s a reason why they’re so popular and stick in your brain. This podcast is a fun and interesting look at the ‘era of the audio meme through TikTok
Amazon To Focus On Email Marketing:
If you've ever worried you weren't getting enough emails from businesses trying to sell you things, you're in luck. Amazon announced that US merchants will soon be able to send free marketing emails to reach some of their existing customers on the platform.
Google Updates Merchant Centre, Search Console & Google Ads:
It can’t be the weekly eComm news without a Google update! By now, Google should have updated and implemented the way country targeting works for feeds in the Merchant Centre and introducing a feed label for advanced users.
Flexibility In Campaign Targeting
Ad Extensions Are Now Assets:
In saying that, here is another Google update for you… They are now rolling out new workflows and reports that bring ad extensions and assets together. As a result of this change, ad extensions will now be called assets to better align with this evolved identity
Improve Your Ecommerce Website Presence In Search Results:
Learn how to minimise inconsistencies in pricing and availability between your website and Google understanding in this super snappy Ecommerce Essentials video.
Be More Search Present With These 6 Tips
Tips On How To Be The Best DTC Brand Running Ads:
Nigel Thomas has created a list of 20 highly important tips for eCommerce brands running ads. You may not do exactly what they do so take his suggestions and make them your own.
Build An Audience On TikTok:
Are you finding TikTok overwhelming and have no idea what to do? Alex Lieberman believes he has cracked the code and can help you with a 60 second start up.
Buy Now, Pay Later Companies To Be Regulated:
We all know how important a BNPL option is for all retail and eComm stores but they’ve been a Wild West in terms of regulations. Now, U.S watchdogs are aiming to issue guidance to align sector standards with the credit card industry.
More Protection For The Consumers
Don’t forget, the team and I are here to help accelerate your eCommerce business with Facebook, Google, TikTok and Pinterest ads and Klaviyo email marketing.
Let’s chat about your business and goals - email us on hello@webtopia.co
