eComm News Round-Up | Launching, acquiring and growing in eCommerce | 10 June 22
If you like announcements, you’ll like this!
Apple, Etsy, Pinterest and Meta have all made big announcements this week about new products for their users - start scrolling to get the full scoop.
Also if abandon cart rates are an issue you’d like solved for your eComm store, this BigCommerce report is a must read 👇
Abandoned Carts: Why Shoppers Give Up On The Buying Process
The abandon cart rate is between 80-83% (!) in North America, Europe and Asia-Pacific - so why is it so high and what can you do to reduce it for your business? A new report from BigCommerce shows the top 9 reasons why shoppers abandon cart and the 10 ways you can get your shoppers to buy again and again.
Leave No Cart Behind
Podcast of the Week: Do Less
A different sort of podcast for you this week. Our desire for innovation can keep us from seeing one of the most powerful paths to progress: subtraction. Sometimes the best way forward involves removing, streamlining and simplifying.
Listen To The Hidden Brain Podcast
Apple Launches Apple Pay Later
Buy Now, Pay Later has got so big that Apple is jumping on the bandwagon! This week, they announced a major update to Apple Pay called Apple Pay Later, which will allow users to split the cost of an Apple Pay purchase into four equal payments over six weeks without interest or late fees.I’ll Pay With Four Apples Please
Pinterest to acquire AI shopping platform The Yes
Last week, Pinterest announced its agreement to acquire The Yes for an undisclosed amount. The Yes is an “AI powered shopping platform for fashion that enables users to shop a personalised feed based on the user’s active input on brand, style, and size”.
Etsy Launching a $25M Purchase Protection Program
On Monday, Etsy announced it’s launching a new Purchase Protection program for buyers and sellers on its platform. Starting August 1, buyers will be eligible to receive a full refund for purchases that don’t match the item description, arrive damaged or don’t arrive at all.
What This Means For Buyers And Sellers
Meta is Developing a New ‘Basic Ads’ Product for Facebook
Meta is reportedly developing a new, privacy-friendly Facebook ads offering which would use a lot less user data for targeting. The main reason is to counter losses due to data privacy concerns.
How “Basic” Are These Basic Ads?
Think Of Your Ad Creative Like A Language
Twitter Threads are going off right now and here’s another great one from Alexa Kilroy, Head of Brand at Triple Whale. She shares her biggest key to unlocking success in performance/paid media creative - to think of your ad creative like a language.
Ecomm Search Ad Spend Forecast To Reach $55.72B By 2026
Insider Intelligence from eMarketer estimates that by 2026, the U.S. ecommerce search ad spending will reach $55.72 billion - up from $27.10 billion this year. Display will reach $17.31 billion, up from $8.86 billion this year. Woah, Those Are Big Numbers!
What do you make of the new announcements?
For us, it doesn’t matter who it is or what they’re launching or acquiring next, it all highlights how dynamic, fast-paced and full of opportunity the eComm space is! It’s a great ride to be on!
