eComm News Round-Up | eCommerce turnrounds, 'Product Drops' from Twitter and email lists that drive sales | 17 June 22
Before you turn off your eComm brain for the week and activate weekend mode, you need to catch the latest eCommerce news sourced from the Webtopia team.
Podcast of the Week:
Facebook Ads: The Latest Video and Graphics Tips with Ben Ryder from Nest. Everything you need to know to improve your videos and graphics this year (and save time!).
Listen To The Keep Optimising Podcast
DTC in Distress- A Guide to DTC & eCommerce Turnarounds
This brilliant article by Karta Ventures on Medium caught our attention this week! This guide is intended to give distressed DTC/eCommerce heavy businesses with $10m - $50m in revenue a high-level overview of turnaround management basics and resources to dive into.
Make A Cuppa And Sit Down With This
How To Delete Google Reviews (And When You Should)
Got a bad Google review pulling down your rating? If it’s unfair and violates Google’s policy, you can request a review and renewal. So when should you delete bad reviews and how do you do it?
75% of DTC brands may offer subscriptions by 2023
Should you offer a subscription service for your products? The current subscription boom is attributed to Gen Z and millennial shoppers who have begun earning money, especially consumers in urban areas that prefer automated purchasing (our team are guilty at Webtopia!).
Is It The Right Move For Your Business?
‘Product Drops’ on Twitter - The Latest Marketing Feature
Twitter’s looking to help users ensure that they never miss out on an exclusive product launch – and help businesses connect with interested shoppers – via a new ‘Product Drops’ reminder option.
Twitter Is Getting Even Chirpier For Businesses
Build Ecommerce Email & SMS Lists That Drive $$$ In Sales
Are we addicted to eComm Twitter Threads? Yes, yes we are. Danavir Sarria, an eCommerce email expert, breaks down 6 steps to drive sales from your email and SMS lists in 24 Tweets (strap in for this one!).
TikTok’s New Targeting Is Raising Eyebrows - Are They Under Ad Revenue Pressure?
Users in Europe and the UK got a notification last week basically saying that if you have not consented to personalised ads in the past, which TikTok has to allow as part of the EU’s data privacy provisions, you’ll soon get a form of personalised ads anyway, based on your in-app activity.
Ps. Amazon drone deliveries are really happening in California this year! Science fiction becomes real…
Ready to take off into the eComm stratosphere? 🚀 Email hello@webtopia.co to book a free call with me or the team. We can chat all things Facebook, Google, TikTok and Pinterest ads, and Klaviyo email marketing.
