eComm News Round-Up | Google Marketing, TikTok and... Victoria's Secret | 3 June 22
It’s a mixed bag for our eCommerce news today - Google, TikTok, IG influencer marketing and… Victoria’s Secret!
Podcast of the Week:
Learn the 8 proven strategies that work for all businesses from the CEO of Data Driven Marketing. Press play on how to utilise upsells, order bumps and your email list.
Keys To Increasing Your AVO and LTV
Google Marketing Live 2022: Everything you need to know
Search Engine Land have written a full recap of all the Ads and marketing news from Google's annual event, including Automation, Performance Max and YouTube Shorts.
TikTok’s eCommerce Developments
TikTok has just announced two new ways they’re helping businesses to grow on their platform - a WooCommerce integration and Content Marketing Partners so you can publish, manage and track your content on the platform.
Introducing Content Marketing Partners
Victoria’s Secret Online Marketplace
Victoria’s Secret announced that it has launched an inclusive marketplace called VS&Co-Lab which “will showcase brands that align with its values of innovation and inclusivity.” Right now it features 19 brands and there’s opportunities for expansion.
FREE GUIDE: The Marketer's Guide to TikTok for Business
HubSpot have released a free guide to help you learn how to make and promote content for your business on TikTok. If you haven’t started with TikTok yet, this is the perfect beginners guide.
How to Run Instagram Influencer Marketing Campaigns
Want to grow your brand quickly using Instagram Influencers? Learn how to find and partner with creators and Instagram influencers who can help you reach new audiences and build trust.
Case Study: Lessons In Building A Successful Product Business
This is an epic Twitter thread by Mike Beckham who built a $100M drinkware business with $200k in a saturated market. He says that 99.9% of successful businesses sell an established product in a new way.
Don’t forget, the team and I are here to help accelerate your eCommerce business with Facebook, Google, TikTok and Pinterest ads and Klaviyo email marketing.
Let’s chat about your business and goals - email us on hello@webtopia.co
