eComm News Round-Up | Meta revenue drop, TikTok Search Engine & Pinterest Analytics | 5 August 22
We have a ton of changes to key platforms and everyone is competing with Google while they’ve still got their hand in the cookie jar (what’s a Friday without a Dad joke? 🍪🍪)
Oh and if you haven’t signed up for our free event yet, what are you waiting for!?
Ecommerce Roundtable: How To Prepare For Your Biggest Q4 Yet (despite the downturn)
Happening next week! Ecomm brands need to start planning their Q4 sales and marketing activities now to exceed revenue goals, get ahead of the competition and beat the downturn.
Join Webtopia CEO Jessie Healy (aka me), Head of Paid Social Strategy Charlotte Sargeant, and Head of Google Ad Strategy Pedro Cordero, in this once a year event.
Thursday 11 August - Save Your Spot
Will TikTok Take The Search Engine Crown Off Google?
TikTok search ads will be here soon. With Q4 approaching rather quickly and to make it your most profitable yet, utilising TikTok search could be a game changer for you!
Going Down… First Ever Drop In Revenue For Meta
Meta has just reported its earnings for the second quarter of 2022 and even though the drop is only 1%, it’s still noteworthy. Making almost $7 billion in profit is not a bad quarter for anyone, but the size of the decline compared to a year ago is pretty significant.
Google Delays Blocking Third-Party Cookies
You do not want to miss out on this huge opportunity. Google Privacy Sandbox VP Anthony Chavez recently announced “we now intend to begin phasing out third-party cookies in Chrome in the second half of 2024.” This is great news for us advertisers as it means we have more time to adjust!
Instagram Trying Too Hard To Be Like TikTok?
Last week, Instagram announced big TikTok style changes, making the internet and Kardashians throw their virtual toys. The update was designed to compete with TikTok due to the rise in video consumption, however, many users were hostile to this change.
Meta Shop Ads - You Should Be Testing Them
By having your Shopify site integrated with the Facebook Sales channel app, Meta can now send traffic to your Facebook Shop or IG checkout when they think that a unique user is more likely to convert there instead of your website store.
Get The Lowdown From Foxwell Digital
Google Analytics Could Soon Be Illegal in the EU
If Google does not change the way it works, they could soon become illegal in the whole European Union. They are under fire for not being able to provide enough assurance that data from European citizens are protected against government surveillance programs.
Get Prepared But Don’t Panic Yet
Pinterest Launches Real-Time Analytics For Pins
To keep up with other creator platforms, Pinterest has launched a tool that allows users to look at real time activity and hourly performance in the past 24 hours. This is an exciting new tool for mobile users to check their stats on the go.
Don’t forget, the team and I are here to help accelerate your eCommerce business with Facebook, Google, TikTok and Pinterest ads and Klaviyo email marketing.
Let’s chat about your business and goals - email us on hello@webtopia.co
