Ecomm News Round Up | The Shopify Roller Coaster, Facebook Bid Strategies and Snapchat ads 101 | 13 May 22
It’s been rocky seas for big eCommerce brands this month with Amazon, Shopify and Etsy all seeing their revenue fall in Q1. A reflection of the incredible growth they enjoyed in the last two year and our new, post-pandemic world.
There’s still plenty of opportunities in eComm and some new platforms to try advertising on too…
Podcast of the Week:
Are you getting similar results with every ad campaign even when you try to switch things up? On the Perpetual Traffic podcast this week, they discuss optimising Facebook campaigns in 2022 and why your bid strategy matters.
TOOL: Shopify Shipping Rates Calculator
Reduce abandoned carts and provide a better customer experience using this geolocated, one-click shipping calculator by Shopify.
Shopify, Etsy and Wayfair Stocks Plummet
Big eCommerce brands have been on shaky ground this month, attributed to the revival of brick and mortar stores and soaring inflation. Masterclass SpendingPulse recently reported that eCommerce transactions have declined 1.8% from a year ago, while in-store sales rose 10%.
At the same time, Shopify confirmed the $2.1 billion acquisition of logistics start-up, Deliverr!
Meta Highlights Platform Native Advertising
As social media matures, Meta are seeing more brands being built natively - designing advertising to match the platform. Think relatable, unpolished and, most importantly, human content - creating what Meta calls ‘culture’.
Meta’s Advertising Culture Codes
SnapChat Advertising 101
Want to branch out from Facebook and Instagram advertising? Why not try Snapchat? Here’s a complete walkthrough of how to use the Snap Ads platform including an introduction to its ad formats and tracking features.
Podcast Advertising Revenue Hits $1.4 Billion
The explosive revenue growth of podcast advertising reached a new high in 2021 and is forecasted to exceed $2B in 2022 and over $4B by 2024! Learn what’s driving the growth and what’s ahead for the industry.
2021 U.S Podcast Advertising Revenue
Where To Invest In SEO For Maximum Impact
A successful SEO strategy can reap numerous rewards for your brand. Learn how to invest in SEO and add this critical tool to your marketing mix.
SEO - It’s Worth Your Attention
Now you know the latest, it’s time to apply some of this knowledge to your business!
If you’re already doing all the things and your advertising isn’t performing (or isn’t even off the starting block), send us an email at hello@webtopia.co.
Let’s chat about how the Webtopia agency and online programmes can help you scale your eComm store!
