Ecomm News Round Up | Shopify audiences, PPC + SEO for start-ups & social shopping | 20 May 22
Welcome to this week’s eComm news!
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Podcast of the Week:
This episode outlines 5-6 extremely powerful marketing concepts that can instantly make your creative, copy, angles, and all marketing more successful.
Actionable Marketing Psychology Concepts For Paid Social Buyers
Introducing Shopify Audiences
This is the marketing tool independent merchants need now! Shopify Audiences taps the collective power of their platform so merchants can reach new customers more effectively. Find new customers who have high intent to purchase your products, sync with Facebook and Instagram audiences and increase your conversions.
PPC vs. SEO: Pros and Cons for Startups
SEO (Search Engine Optimisation) and PPC (Pay Per Click) are an important aspect of thriving in any post-internet business landscape. This blog takes a closer look at the key pros and cons for SEO and PPC for startups, and what these could mean for your business.
Klarna Rolls Out Its First Social-Shopping Tool
Klarna’s vision to bridge the gap between “inspiration and transaction” is starting to become a reality now rather than later. Last week, the company rolled out Virtual Shopping which connects online shoppers with retail employees through live messaging and video.
Get Better Ad Assets For Your Creative
Social media users view the ad creative first before they read the caption, headline, view the ad’s engagement and definitely before they click to your website. So if creative is number one, how do you design the best creative?
Step-By-Step To Finding Your Best Creator
FREE: 2022 Social Media Marketing Industry Report
Each year Social Media Examiner releases a social media marketing industry report and the 2022 one is here! It’s available free on their website until 31 May. Find out what thousands of professional marketers plan to do with their organic activities, video marketing, and ads over the next year.
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