eComm Weekly Round-up | Meta's Make-A-Video, Instagram's Ad Placements & Google Tagging | 14 October
The past few weeks have definitely been busy with updates and news, so I am happy to say that this slower news week gives you a chance to breathe a little (and focus on that holiday advertising preparation!)
IG has some new ad placements, Meta’s AI gets even weirder and the thing you never wanted to deal with again, GDPR, is under scrutiny from the Government.
Let's get into it…
7 Actions To Prepare for BFCM:
With Black Friday, Cyber Monday fast approaching, it would be a good idea to take a look at Ash’s 7 simple items you need as a marketer so that you can nail Q4.
Google Improves Tagging Feature:
Google is releasing three improvements to its single, reusable tag to make it easier to set up, manage, and measure. The improvements should make managing tags a walk in the park!
Tags Just Got A Whole Lot Easier
Meta Launches AI Make-A-Video:
Meta is taking AI to another level with their new text-to-video technology. The system uses images with descriptions to learn what the world looks like and how it is often described.
UK Pauses Data Reform Bill To Rethink GDPR
If you were running a business or working in marketing for any organisation in the UK in 2020/2021, you will remember the nightmare of understanding and complying with the new GDPR laws 😩 Well the current Conservative Government aren’t are fan and are looking to replace it with “our own business- and consumer-friendly British data protection system”. Well keep you up to date with what this could mean for your marketing.
The Full GDPR Announcement & Analysis
New Ad Placements And Formats On Instagram:
To help businesses tell their story and reach new customers, Meta is launching new ad placements and formats on Instagram. Read all about how you can place ads in the Explore page and use AI powered multi-advertiser ads.
Affirm Creates A BNPL Debit Card:
Ok so we know the Buy Now, Pay Later landscape is like a lawless wild west at the moment (regulations from Governments incoming). Affirm, a BNPL financial provider, have recognised a new offline area for growth and launched a Debit+ card for consumers to use BNPL in brick & mortar stores.
Triple Whale’s BFCM Guide
Needing more tips for Black Friday/Cyber Monday? Triple Whale has released their 2022 free guide that will for sure get you more prepared.
Don’t forget, the team and I are here to help accelerate your eCommerce business with Facebook, Google, TikTok and Pinterest ads and Klaviyo email marketing.
Let’s chat about your business and goals - email us on hello@webtopia.co
