eComm Weekly Round-up | Meta Pay, Instagram’s Note Feature & Two Amazon Prime Days | 7 October 22
This week we have why email marketing is the best way to encourage sales and also… Amazon is having not just one but TWO sale days this year! Will be interesting to see if they’re both big or if having two dilutes their sales 🤔
I predict people buying for buyings sake will hold out for the second one in the hope of better deals! What are you taking bets on?
Google transforming to a fully shoppable experience:
Another weekly round-up with more Google updates… This week Google introduce 9 features based on
Visual ways to shop
Tools to help users shop
Personal shopping experiences
These features will help shoppers have a more immersive, informed and personalized shopping experience.
Facebook Pay Gets A New Name:
With Meta fully rebranding itself last year, they slowly started to introduce new names and features to fit with the new vision. Meta Pay has now replaced Facebook Pay in more than 200 countries after Meta first trialled it in the U.S during June.
Instagram Testing Note Feature:
The ‘available for 24 hours’ concept is trending and now Instagram seems to be following suit. They are now in the process of testing a note button in Instagram DMs which will open up a new page that lets you add a new note for your followers lasting 24 hours.
14 Things That Can Hurt Your Site’s SEO Rankings:
Find it hard to improve SEO rankings on your website? The team from SEMrush created an infographic detailing exactly what you could be doing wrong that can affect your rankings.
Turn Those Negatives Into Positives
Amazon Adds Another Prime Day:
Usually it's just the one sale event timed around the summer retail-sales lull, but they're adding a second Prime Day event. For you Amazon sellers, this is a crucial day to note down.
Prepare Before October The 11th
Free Marketing Intelligence Report:
Want help on how to drive growth with data and solve challenges in cross channel marketing and analytics? Salesforce has released their 2022 report with over 2,500 contributors worldwide!
Email Marketing Standing The Test Of Time:
To drive conversion of sales, Email Marketing seems to still be the way to go. In this article, find out the 4 different ways that emails encourage conversions in other media channels.
Don’t forget, the team and I are here to help accelerate your eCommerce business with Facebook, Google, TikTok and Pinterest ads and Klaviyo email marketing.
Let’s chat about your business and goals - email us on hello@webtopia.co
