eComm Weekly Round-up | TikTok Warehouses, Shopify's Meta Tracking & YouTube Ads | 21 October 22
This week’s eComm news is all about Google Ads, Apple Ads and Youtube Ads but the most interesting story is TikTok dipping their toe in eCommerce fulfilment.
Hello new Amazon competitor!
Read all about it…
Podcast of the week:
Kyle shares his heart warming story about how he managed to successfully create a business with no financial backing and very little formal education, all before he turned 25
How To Bootstrap Your Fashion brand to £100k using TikTok and Instagram
TikTok Warehouses Coming To The U.S:
The Social media giant seems to continuously seek ways to improve and expand. TikTok is now looking to build an "international e-commerce fulfilment system" that will include international warehousing, customs clearings and supply chain systems that support domestic e-commerce efforts in the U.S. as well as cross-border ones.
Ecommerce Programs From TikTok
Google Ads More Visible On Mobile:
More updates from Google… This week they are adding site names to search results on mobile, so you can easily identify the website that’s associated with each result at a glance. Plus, the size and shape of the ‘favicon’ looks like it's about to change.
Helpful Identification On Google Search
Apple Ads Hitting Small Screens:
With Netflix and Amazon now looking at doing ads, Apple seems to be following suit. They are quietly pushing for a TV ad product with media agencies. The big question is…
When will this all start?
Improve Your Reels Content:
Stop throwing marketing spaghetti at the wall with your Instagram Reels 🍝 Find out exactly what’s working with their in-app analytics and metrics. This article will take you step-by-step in just how to do it!
Scale Up Your YouTube Ads:
Here’s another helpful guide for you that will get you more conversions! Learn how to scale your YouTube ads without compromising performance.
Google's 3D Video Calling:
Announced last year, Google’s holographic video chat project known as Project Starline is expanding to real-world tests. This early access program will see Starline used in the offices of various enterprise partners.
Other Versions Of False Reality
Shopify’s Meta Tracking Integration:
Not to scare you… but a hot topic of debate currently is whether Meta’s Shopify integration is potentially “hurting” your Shopify-based business by sending back less-than-optimal data. Find out more to see if you need to rethink your strategy.
Don’t forget, the team and I are here to help accelerate your eCommerce business with Facebook, Google, TikTok and Pinterest ads and Klaviyo email marketing.
Let’s chat about your business and goals - email us on hello@webtopia.co
