eComm News Round-Up | Growing a ROAS to 5.2x, Facebook's algorithm is changing & livestream shopping | 24 June 22
Before you dive into this week’s eComm news, a warning…
It might send you into a spin with all the new opportunities and things to keep up with. TV streaming ads, AR and livestream shopping ads are all growing quickly!
But don’t think you need to do it all.
Our team always has eyes on the latest changes, trends and developments but we focus on what we know is working right now for our clients.
Facebook, Instagram, Google and TikTok ads are still majority players and the results we’re creating for our clients is enough proof of that!
In fact, I shared a client case study in this week’s podcast of the week…
Podcast of the Week:
I was on a podcast! I’m absolutely honoured to be interviewed on one of the best Marketing Podcasts on the PLANET - the Garlic Marketing Show. I share exactly how Webtopia is approaching ads right now and a case study of how we grew a fashion brand’s ROAS to 5.2x.
2022 Facebook Ad Essentials For EComm
TV Streaming Is The Next eCommerce Shopping Destination
Walmart and Roku (America’s #1 TV streaming platform) have debuted a first-of-its-kind partnership to bring commerce to TV ads and create the simplest checkout experience on TV. Roku’s shares jumped after this announcement so it’s got legs!
Press Buy From Your Remote
Leaked Memo! Facebook Changing Its Algorithm To Take On TikTok
Facebook employees were recently given a new directive - make the app’s feed more like TikTok. Facebook’s main feed will start heavily recommending posts like TikTok and the Messenger and Facebook apps will be combined again.
Can Facebook Compete?
9 Quick Lessons On How To Build A Cool Brand
Liam Curly’s marketing 101 - high status products earn 2x the profit margins of average. So what makes a cool brand? Read his nine factors in this Twitter thread then incorporate 2-3 into your business this year.
Ice Ice Baby
How AR is Changing the Shopping Journey
As an eComm business or marketer, it’s worth considering the AR opportunities. Snap (ie Snapchat) recently created this infographic overview which looks at the emerging role that AR is already playing in the shopping process.
AR + eCommerce = ?
Livestream Shopping Apps Are Exploding
The top 10 live stream shopping apps in the U.S. reached 2.3 million instals in the first five months of 2022, up 77 percent year-over-year. Livestream shopping is here to stay and is likely to be supercharged by tech giants such as TikTok and YouTube.
Sell Live! Buy Live!
How To: Audience Manager In Google Ads
You can use Audience Manager for better insights and optimisations and to track and improve your audience performance. Learn about the new changes, how to access your data and how to use your analysis to uplevel your results.
The Power Of Audience Manager
Ok, how are you feeling after that?
I love the fast pace of eComm and how its growth is constantly being boosted by tech companies going head-to-head with new developments.
It’s a fun ride to be on and the Webtopia team are here to support you. Send us an email at hello@webtopia.co to book a free call and let’s chat about how we can help your sustainable brand skyrocket to success.
