Ecomm News Round Up | Big News in Google Ads and Paid Search | 27 May 22
This eComm news round-up is for you if you’re focusing on search ads - there’s been a flurry of news and tools around SEO, Google and PPC.
Meta has also made a big announcement about business messaging on WhatsApp, Messenger and IG DMs.
Let’s get into it!
Podcast of the Week:
Ecommerce Influence shares a case study on Posh Shoppe and their 90 day growth goals to find success on TikTok, hire a Brand Director and deliver 1 million compliments.
Finding Clarity, The Evolution of an Ecomm Owner & 90 Day Growth Goals
Google Unveils New Ads Manager Tools For Video Ads
Start streamlining your programmatic and video ad performance with new automated tools available in Google Ad Manager. There’s programmatic video health tools, real-time video reporting and a YouTube ads delivery tool.
Fill Up Your Google Toolbox
FREE REPORT: 2022 Search Advertising Benchmarks for Every Industry
WordStream by LOCALiQ have just released their latest report detailing search advertising benchmark data for over 20 different industries. The metrics include the average cost per click, cost per lead, click-through rate and conversion rate for search ads.
The Future Of Business Messaging At Meta
Meta hosted their first business messaging conference and Zuckerberg made some interesting announcements. They’re opening WhatsApp to all businesses with the new WhatsApp Business Platform and launching recurring notifications on Messenger and IG.
South-East Asia - The New eCommerce Horizon
Southeast Asia’s e-commerce market is still in its ‘opening act’ and it is predicted that many more business models and companies will be formed in the region.
Potential For Your Business? Read The Outlook
YouTube Teases Livestream Shopping Expansion
At last week’s YouTube Brandcast event, the company pitched itself to advertisers as a better place for their TV ad dollars. YouTube teased upcoming features that would make it easier for viewers to discover and buy from brands including live shopping streams.
5 Essential Questions to Ask in Every PPC Audit
Managing PPC accounts is a lot like playing a game: Once you understand the rules, you can start getting into creative strategy. Account audits are an important part of understanding the rules and there are different checks to be done in a PPC audit.
Use These Five Key Questions As A Guide
New Mobile Google Ad Experiment Adds Favicons
Google has confirmed they are experimenting with a new Google Ads label display. The test includes different verbiage like “advertisement” and “sponsored” above mobile search ads and the site’s favicon being featured.
Why It’s Important For Your Business
That was a big one this week - eComm is a busy place!
Since we were on a paid search theme, Webtopia are an official Google Partner and we have an expert team to make Google’s many advertising options work for you.
From Google Shopping, to dynamic display retargeting - we can set you up for success with Google Ads. Send us an email at hello@webtopia.co to book a free call and accelerate your paid search results!
