eComm News Round-Up | Two Shopify launches, 2023 shopping trends & find new Facebook audiences | 29 July 22

I feel like every week this eComm News gets longer but there is just too much happening that you NEED to know about. 

If you love what I’m sharing, hit reply and let me know. And if there’s a little too much for you to take in, do the same. I’m writing these for you and I’m all ears. 

One of the most important announcements this week is a free eCommerce Roundtable I’m hosting alongside two of my expert senior leadership team.

Check it out… 

Ecommerce Roundtable: How To Prepare For Your Biggest Q4 Yet (despite the downturn)

We’re hosting a free event! Ecomm brands need to start planning their Q4 sales and marketing activities now to exceed revenue goals, get ahead of the competition and beat the downturn.

Join Webtopia CEO Jessie Healy (aka me), Head of Paid Social Strategy Charlotte Sargeant, and Head of Google Ad Strategy Pedro Cordero, in this once a year event. 

Thursday 11 August - Save Your Spot 

Shopify Launches Exciting Store Navigation Tool

Circle Menu is the newest tool from Shopify and stores are fizzed about it. This feature allows you to create a menu of products in the same design as Instagram Stories. You can show off more collections and customers can browse your store faster.

Upgrade Your Shopping Experience

YouTube and Shopify’s New Live Shopping Tool

Shopify is launching another tool - this time with a friend! YouTube is enabling creators and merchants to easily feature their products across their channels and content. Eligible creators can link their Shopify store to their YouTube channel in just a few steps.

Ready, Set, Shop 

Sadly, Shopify also announced they are laying off 10% of their staff

Facebook’s New Homepage - Introducing Home and Feeds

Facebook’s classic News Feed is getting split in two. “Home” is algorithm-based discovery with Reels, Stories, and other personalised content. “Feeds” contains recent posts from friends, groups, Facebook Pages, and favourites. Ads are still present on both. I’ll Be Over On Feeds

LinkedIn’s Business Manager For B2B Marketing

LinkedIn announced the public beta launch of LinkedIn Business Manager – a central place to easily manage your business ad accounts and Pages. For advertisers and agencies, this will provide a view of all your ad accounts and Pages with seamless control across them. 

Easy Ads, Easy Marketing

Also, Search Engine Journal shared these 5 Pro Tips To Improve Your B2B LinkedIn Marketing Campaigns

Shopping Trends of 2022 & What’s Coming in 2023

In their latest consumer trends report, HubSpot explore the 6 top shopping trends of 2022 and predict the 4 key trends for 2023. They also uncover the shopping differences between generations.

Past, Present, Future Trendsetters

Find New Audiences on Facebook Post-iOS 15

Did you know I love Molly Pittman and Smart Marketer? Well I do. And she’s shared an epic article on how to find new audiences on Facebook post-iOS 15 and what’s working right now in the Smart Marketer Agency.

Soak In The Wisdom

Google Ads Rolls Out Asset Library + Video Creation Tool

Google has recently upleveled its Ads offerings with two new products - Asset Library and a video creation tool. They’ve also added a new text-to-voiceover feature. According to Google, they want to make it easier for you to create effective ads.

Take Google’s Helping Hand

Upgrade To Google Performance Max Before Q4

Are you dragging your virtual feet when it comes to upgrading your Smart Shopping campaigns to Performance Max? Your holiday campaigns might suffer. 

Google Is Giving You A Nudge

Don’t forget to sign up to our eCommerce Roundtable!