eComm news Round-Up | TikTok Now, Facebook Algorithms & SEO Webpages | 30 September 22
In this weekly round-up, TikTok takes the limelight with ideas to make effective ad campaigns and drops a new update called TikTok Now.
Take a look for yourself at what you can do to improve your eComm business…
Podcast Of The Week:
This week’s eCommerce Impact Podcast episode should motivate you to give PR the attention it deserves. I chatted with Nora Wolf, owner of boutique New York Based public relations shop Wolf PR to find out why PR is an essential part of your eCommerce marketing mix - but how it should never be your only tool.
The Surprising Truth About Getting PR For Your eComm Brand
Client Love:
Grubby is a plant-based recipe kit making cooking with plants accessible & exciting while helping protect the planet. The funds raised from the link below will fuel Grubby’s growth, expand and diversify their product offering while optimising their proprietary tech to maximise order frequency.
What Makes An Effective TikTok Ad Campaign:
Jorge Ruiz, global head of marketing science at TikTok was interviewed to discuss “the sweet spot” in ad frequency, how TikTok is developing its measurement and attribution tools in an iOS 14.5 world, and the state of connected TV (CTV) measurement.
No More Broken Clips On Instagram:
Instagram is rolling out the ability for users to upload longer uninterrupted Stories. Now, when you post a Story that’s under 60 seconds in length, it won’t be broken up into segments. What does this mean for you? Viewers will no longer have to continually tap to get through a long video that they may not actually want to see.
A Creators Guide To Growth:
Struggling with Meta’s new algorithm? Check out the first instalment of tips out of three released by Meta which will help you to get your content seen on Facebook so that you can engage more with your audience.
Become A Facebook Content Superstar
9 Essential Types Of Webpages Every SEO Pro Needs To Know:
Ever wondered what page was the most important in terms of creating value? Here's a short list of all the essential web pages SEOs need to pay attention to optimise a campaign
TikTok ‘Now’ copying BeReal?
With authentic content trending right now and BeReal one of the fastest growing apps today, no wonder why TikTok has come out with this new feature. TikTok Now is the newest way to be entertained and connect with others - a daily photo and video experience to share your most authentic moments with the people who matter the most
Don’t forget, the team and I are here to help accelerate your eCommerce business with Facebook, Google, TikTok and Pinterest ads and Klaviyo email marketing.
Let’s chat about your business and goals - email us on hello@webtopia.co
