It’s that time of the year again - Shopify has released its biannual platform updates ‘Winter Editions 2024’ with lots to be excited about and some that may not live up to the hype.

Big news in the world of email marketing – Gmail and Yahoo shook things up with a game-changing update in late 2023. What used to be a ‘good idea’ is now a must-do if you want your emails to actually reach people.

If you're rocking over 5000 daily sends, you can't afford to ignore these changes.

Crafting a high-converting landing page requires more than just design finesse – it demands an understanding of what makes your prospects tick. Interview your customers or send surveys, scour your reviews and those of your competitors to get a strong understanding of what makes your customers buy. Position your offer in a way that sets you apart from the competition. How can you build value that makes this an offer they would be crazy not to accept.

The success of Shop Cash offer optimization is often a dynamic process that involves testing, analyzing results, and making informed adjustments. Regularly revisiting and refining your approach based on performance data can contribute to sustained positive outcomes for your Shopify store.

Establishing trust is crucial for email marketing success. Use a recognizable sender name and email address to enhance familiarity. Consistency in your sender identity helps build trust over time.

TikTok Shop has taken the eComm world by storm, giving eComm brands a new channel to showcase and sell products. It enables you to sell to new audiences via LIVE stream shopping events, short video and in-app store fronts, as well as making working with creators and affiliates on the platform more effective.

With over 50bn views across TikTok videos tagged #TikTokMadeMeBuyIt - the mass appeal of TikTok as a commerce channel can’t be denied.

When you're making ads, the first thing to do is learn about your customers. This part is super important but often gets skipped.

Dive into info about your customers, like what they say in reviews, comments on ads, messages for support, and answers from surveys after they buy. Also, check out what customers are saying about other similar brands - what are their customers happy or annoyed about?

Meta has recently started heavily pushing out communication to it’s advertisers encouraging them to employ more creative diversity in their ad accounts. They have explicitly stated that accounts with more diversity and less recycled content will perform better in the ad auction.

Starting an eCommerce business is an exciting venture, full of potential and the promise of success. However, it's important to tread carefully and avoid some common pitfalls that can hinder your growth in the early stages. To set yourself up for success, here are five things you should never do when starting an eCommerce store.

You can use this time to build up your warm audiences while traffic is less expensive, build anticipation, engage your audience, and set the stage for a successful Black Friday campaign. There are also some tips and tricks for ensuring your approach to media-buying on Google and Facebook is preparing you for a strong peak season.

Black Friday is all about urgency and excitement. Use scarcity and time limitations to encourage shoppers to make quick decisions. Leverage countdown timers, limited stock announcements, and flash sales to create a buzz.

Additionally, consider offering exclusive early access to your loyal customers or newsletter subscribers. This can drive engagement and anticipation leading up to the big day.

Getting people to buy isn’t rational. It's about creating a feeling, a connection with your audience as quickly as possible so they don’t scroll past and make a decision to engage further.

Using an emotional trigger can be the key to a successful ad. From quality and convenience to excitement and altruism, the emotions you evoke in your customers play a crucial role in building brand loyalty and trust, as well as driving action.

You know you need to reduce customer acquisition cost - and the fastest route to doing this is by increasing your conversion rate. But if you have tried all the usual on-site changes and nothing is moving the needle, it could be you have a trust problem.

Bid caps are actual ‘hard caps’ and cost caps are ‘average’ caps. With Bid Caps, your CPA will very likely not go over and Meta will not spend if it doesn’t think it will achieve your cap. Bid caps fail to start or stop very aggressively for this reason. It’s not flexible.

Bid cap is a limit applied to the bid per estimated conversion (the event selected as the optimization goal), rather than realized conversion. It won't allow you to enter ad auctions that it predicts will exceed your set bid. Predictions aren't perfect.

One of the hardest things about scaling an agency or an eComm brands is finding the right people. It’s one of the biggest struggles I see entrepreneurs face.

So this week we are going on a slight diversion from the usual marketing content to share with you the 7 steps that we now use to ensure we hire an A-team that fits in with our culture, and helps our business thrive.