Many eCommerce businesses allocate a significant portion of their budget to branded search, which may not always be necessary. It's like paying for a first-class ticket when you could have gotten there just as easily in economy.

On 6th March 2024, Google rolled out changes to Consent Mode; what was optional is now a mandatory requirement for any merchants with traffic coming from the European Economic Area (EEA). It is not yet mandatory outside of this region, but this could change in future.

People often ask us whether getting press coverage actually makes a difference to their ecomm sales. Our answer is that PR can actually be a really great strategy not only for driving awareness and eyeballs on your brand, but also for getting consumers to trust your website once they get there. 

When using AI to generate ad copy or create video scripts, it's crucial to ensure that the output aligns with your brand, so you need to teach your AI about your tone of voice, customer profiles and USPs.

A hook is the initial attention-grabber that makes people stop scrolling and take notice of your ad.

The Ad Angle is the underlying theme of the ads - the reason your prospect is going to make a decision to buy.

Applying the process we are about to share can lead to some pretty impressive improvements in Google ad performance. For a haircare brand we saw 28% increase in traffic, 56% increase in conversions and 82% increase in ROAS! For a fashion brand we saw CPA go down by 59% and revenue increase by 41%.

A ban on TikTok is now on the cards in the US unless the Chinese-based parent company ByteDance sells the app to an approved buyer.

President Biden has signed legislation banning the app unless sold. Biden's signing sets a January 19 deadline for a sale — one day before his term is set to expire — but he could extend the deadline by three months if he determines ByteDance is making progress.

Meta now offers an abundance of different options - from ABO to CBO, ASC, to DABA and Web Shop campaigns - you are not alone if you are feeling confused. Even with eComm, where we mostly select the ‘sales’ objective, there are tonnes of different ways to set up your campaigns.

You know you need to incorporate UGC into your ad creative strategy - but where to start? UGC is not just about unboxing or showing your items on camera!

The question we get asked most often is - what is a good ROAS? Or similarily - what is a good Customer Acquisition Cost (CAC)? Or what is Cost Per Click can I expect from Meta? While there have been some ups and downs across the quarter - we can see that on Meta things are staying pretty consistent across the quarter.

Our goal was to reduce their reliance on manual campaigns and design them an automated series of flows that would make money while they sleep. The premise was - this would make more money and annoy the customers less. More targeted and tailored to their position in the funnel means better response rate and happier subscribers!

Speed is crucial when revamping struggling DTC eComm brands. Embrace a proactive and strategic approach by focusing on the most broken aspect first, getting the right tools and people for the job, gathering meaningful data, formulating hypotheses, and implementing bold solutions.

Attribution is about understanding which channels are most efficient at driving revenue for your business. It involves keeping tabs on all the ads someone has seen, clicked, or tapped, as well as noting every website visit and the related campaigns or keywords that brought them there

The higher your AOV, the more money you make from the same number of customers. In simple terms, it allows you to increase revenue without having to spend more on marketing and sales. AOV optimization gives marketers an extra tool to boost business growth.

Is your pop-up sign-up rate less than 5% of your website traffic?

Turning people from website visitors into email subscribers is the key to driving more site revenue. But how do you do it?

Here are some psychology-based tips to improve your pop up performance.

It’s that time of the year again - Shopify has released its biannual platform updates ‘Winter Editions 2024’ with lots to be excited about and some that may not live up to the hype.